Pharo helps businesses turn approved website information into maintained, machine-readable profiles. Agents can read structured facts and ask questions with source-cited answers. Unsupported details stay explicitly unknown.
citedDoes Trattoria Lume have anything vegan?
A general assistant: Greek tavernas usually have a few vegetarian options. A guess about tavernas, not an answer about yours.
Pharo (cited): Four dishes: Gemista €12.50, Fava €7, Briam €11, Horta €6.50. your menu · the “(V)” marks, each dish cited · checked 14 Oct
Does Trattoria Lume take Apple Pay?
A general assistant: Yes, contactless payment is accepted. Invented. Your site never says.
Pharo (not found): Not published. Cash and card are. you never mentioned it, so there is no answer — not a “no”, not a guess
Assistants can piece you together from old listings and reviews. Pharo gives them a source built from your own words.
Today
With Pharo
Example · fictional business
How it works
Start with what you already publish. Keep approved information together in a profile that agents can read and ask.
You choose which ones count.
Review the information before publishing.
Answers cite the published sources.
Refresh your sources as your business changes.
The product
The previews below use Trattoria Lume, a fictional business, to show how the product works.
We ask an AI assistant questions about a business, using its name and town. Each answer sits beside the sentence on its own page, so the private report shows what is right, what is missing and what is not right.
Explore the sample report →| Fact | Value | Your words |
|---|---|---|
| Sunday hours | 12:00–17:00 | “Sunday 12:00–17:00” |
| Groups | Book by email | “Groups over 8, please email us” |
| Pasta al pomodoro | €12 · vegan | “Pasta al pomodoro (vegan) €12” |
| Summer terrace | Until 30 Sept | “Terrace open until 30 September” |
Prices, hours, dietary marks and policies, each with the passage it came from. Published facts keep their source and release references, and dated information can expire when its stated period ends.
See how agents read a profile →See the questions agents send to Pharo, grouped by meaning, including the ones your published information cannot answer. Use those gaps to decide what to add to your sources.
Your site doesn’t say. Add it to your sources.
Your site doesn’t say. Add it to your sources.
Who it’s for
“Table for eight on Friday?”
“Is the pizza gluten-free?”
Menus, hours, booking, dietary marks
“Open before 8?”
“Do you have oat milk?”
Hours, menus, seasonal offers
“How much is a cut?”
“Can I book on Saturday?”
Price lists, team, appointments
“Do you deliver?”
“Can I return a gift?”
Hours, delivery, policies
Start with your website. Build a profile from your own information and give agents a clearer source for their next answer.
Add your websiteReview your information before it goes public.